The owner of the Dallas Cowboys team, Jerry Jones, has gone a tour of the fans when the team announced that Brian Schottenheimer is the next coach of the team, but it was his comments to journalists on Monday who halted The eyebrows.
It was not exactly Jones defending the decision that drew the attention of the NFL world. It was no longer how he said.
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The owner of Dallas Cowboys, Jerry Jones, speaks to the media at a press conference in The Star in Frisco, Texas, on January 27, 2025. (Images Tim Heitman-Imagn)
“There is a very weak percentage of that which is smiles and holes of glory. For a very low percentage,” he told him 4 Dallas when his feelings were asked for fans’ reactions Cowboys.
The use by Jones of the expression “hole of glory” attracted confusion and mockery. The two best known references for the term are a neglected storage place or a hole in the wall used for sexual exploitation. However, Jones seemed to refer to an open career.
GLORY HOLE is also a term used in the petroleum and gas industry as a type of operating in the sea to protect equipment from icebergs or ice packs. Jones made money in the petroleum and gas industry before deciding to buy cowboys in 1989.
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Dallas cowboys’ head coach Brian Schottenheimer, on the left, and owner Jerry Jones speak to the media during a press conference at Frisco Star, Texas, January 27, 2025. (Images Tim Heitman-Imagn)
Sports Illustrated stressed that it was not the first time that he referred it.
“I am here when it was days of hole of glory, and I came here when it did not say it. That said, I want me a hole of glory,” he said in 2012 , via the Houston Chronicle.
When formulated like that, the cowboys have not found any glory holes since the mid -1990s, when they won the Super Bowl for the last time and were considered the American team.

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The addition of Schottenheimer was far from expected by brand fans, but the cowboys were 12-5 for three consecutive seasons before being treated numerous injuries in 2024.