The secret of Sacha Baron Cohen Ali G. the film finally has a release date.
Amazon MGM Studios confirmed Wednesday that Ali G: Who am I? will hit theaters on October 23, marking Cohen’s feature directorial debut.
No plot details have been revealed yet.
Cohen has been quietly working on the film for several years, filming in different cities and has reportedly already completed production, but he confirmed the project’s existence with a surprise in-character appearance at the 2026 Wimbledon final earlier this month.
Filmed from the crowd and shared on social media, Ali G spoke out about the tennis on display, saying the sport “is like a shitty version of ping-pong.”
Cohen first introduced Ali G in the late 1990s as a swaggering, slangy hip-hop journalist, and the character became a hit on Da Ali G Showlaunched on Channel 4 in 2000 before moving to HBO.
The show became known for Ali G’s deadpan, unscripted interviews with unsuspecting public figures, including Donald Trump.
The character made his first appearance on the big screen in Mark Mylod’s 2002 comedy. Ali G. Indahouse.
Da Ali G Show also gave rise to two of Cohen’s other most famous alter egos, Borat Sagdiyev and Brüno Gehard, both of whom headlined their own films.
Borat launched in 2006 with the acclaimed mockumentary by Larry Charles, who later returned for the Academy Award-winning film. Later Borat film in 2020, while Bruno arrived in 2009, also directed by Charles.
