- Openai obtains a new look, centered around his own OpenAi police force without
- Rebrand is apparently work in progress for more than a year
- However, Chatgpt was barely used to redesign
Ten years after the company foundation, Openai revealed a total brand change with logos and updated police.
Its update includes a new brand identity with a new font, Wordmark, Symbol and Color Palette, but there was no radical change to keep any familiar.
The AL research and deployment company has published complete advice on online updates to keep partners, resellers, customers, developers, consultants, publishers and any other third party in the loop.
Openai reveals a subtle brand change
Speak with WallpaperOpenai said that brand change was motivated by the need for a unified and cohesive identity. The head of the design Veit Moeller and the design director Shannon Jager have admitted that, so far, Openai has presented himself at random using an incoherent range of fonts, brands and colors.
Moeller revealed that the brand change has been in preparation for over a year and was launched by CEO Sam Altman who wanted a “more organic and more human” look.
In addition to launching its own OpenAi police force, the company has also updated its stock images with photos of established photographers and abstract graphics rendered by its own Sora model.
Chatgpt has won a huge field over the years which followed its first launch of public preview. Despite OpenAi’s intention for a research experience, he won a million users in the first five days. At the end of 2024, it had more than 300 million active weekly users.
Addressing the elephant in the room, the designers have confirmed a feeling of business that “technology should amplify, and not replace, the depth of human creativity”, adding that the updated imagery evokes the Memory and that typography bears the tone. They were designed by an internal team rather than obtaining an influence from a third -party agency, confirmed the pair.
Finally, the so-called logo “ flower ”, which looks like a flower flower and is made up of three intertwined triangles, is ready to be used more with sparing. ‘Use instead.
And for the creatives worried about the threat that AI poses to their livelihoods, the designers have confirmed that the redesign process was mainly managed in a traditional way, although Chatgpt was used to inform different weight calculations .
