- Amazon literally invites “Alexa” teasing a major update
- The new Alexa could be an autonomous AI agent …
- … but it could also cost you $ 5 to $ 10 per month
Amazon sent invitations to a major product launch event in New York yesterday which contained many Alexa clues (including a familiar blue shade). And now, some details hidden in the invitation, as well as new rumors, have given us a clearer idea of what to expect on February 26.
We missed the first Alexa AI index because it is impossible to spot by looking at a single invitation. But take one of the five different invitation styles distributed by Amazon and you will see that they will spell “Alexa” – with our strange “A” “in fact an” e “. The puzzle was cracked by the rod.
This means that Amazon is all but guaranteed to show the long -awaited and new generation Alexa that we were waiting for on February 26 – and we could even see new materials for this AI to call at home.
We also now have some potential details on what Alexa Ai will. According to PK Press Club – who quotes three people familiar with the project – the new Alexa Improved assistant will have some key upgrades.
First, it will be apparently better to understand natural speech and the context of your requests, because the new AI will be able to respond to several prompts in a sequence.
We are not sure precisely what it will look like, but we imagine a kitchen environment where you quickly ask Alexa to start a timer for 30 minutes, plus a recipe to prepare the next part of your meal, and to play it A relaxing reading list to help you manage the pressure a little more easily. Rather than saying “Hey Alexa” between each prompt, you can just ask them consecutive as you can with a service like Gemini Live.
Then, it is said that Alexa will be able to serve as an AI agent – which means that it can do tasks in the name of users without the need for their direct involvement. Again, it is not clear what shape it will take, but maybe Alexa will learn your routines and automatically exhaust the smart lights if it knows that you are not at home. That said, we are a little shy on the fact that Alexa can act independently – without the right protections, an agent having access to our credit card and the largest online market in the world looks like a disaster recipe.
Finally, although the upgrade of Alexa d’Alexa will be apparently free with limited use at the start, Amazon would have floated the idea of invoicing $ 5 to $ 10 per month (probably around £ 5 to £ 10 /8 at $ 16). Fortunately, Classic Alexa could remain a free option still available.
Alexa has it worth paying?
On the basis of leaks so far, we are not convinced that Alexa AI will be useful enough to justify payment. It does not seem important enough to try people who only use it as a timer and a lighting switch activated by the voice, but Amazon could give us more convincing reasons when February 26 takes place.
You may have missed it in the buzz caused by chatgpt tastes, Google Gemini, Apple Intelligence and Deepseek, but Alexa was surprisingly absent from the AI revolution. The assistant of an intelligent speaker formerly synonymous with Home AI now feels stupid because he has trouble engaging a natural conversation with the same fluidity as Gemini Live, and with responses to requests that contain much less depth that GPT-4O.
It is apparently not by the lack of tests. The reports suggested that the “technical challenges” have retained the upgrade of new generation Alexa while he was fighting with frequent hallucinations (when an AI constitutes information or makes a mistake) as well as to continue to perform The basic tasks of the smart house that Alexa can do well now (like lighting smart lights).
These snags apparently handed over the release date of the AI to 2025, but it seems that Amazon is finally ready to make its efforts public.
