- The very first advertising of the Openai Super Bowl was broadcast during the first half of the Super Bowl Lix
- The announcement highlights human innovation throughout the course of history in the style of pointillistic animation
- The announcement cost around $ 14 million – and it was fully done by humans
Openai revealed its very first Super Bowl advertisement last night during the Super Bowl Lix, a 60 -second advertising cat which cost around $ 14 million – and it was entirely made by humans, without IA involved.
The announcement, entitled “ the age of intelligence ”, highlights the greatest inventions of humanity through history in an animation of black and white poetillism style, starting with a single pulsed point And under construction through innovations, especially fire, space exploration and internet, culminating with the arrival of AI.
The announcement marks the first time that Openai has bought an advertising location of the Super Bowl, which is famous for being the most expensive cost per second advertising in the world.
OPENAI CMO, Kate Rouch, told The Verge that the announcement was aimed at focusing on the practical applications of AI, rather than on the future of general artificial intelligence (AG) or “superintendent”. She said: “We want the message to feel relevant to the public who looks at the Super Bowl, who includes tens of millions of people who do not know AI”.
The announcement of Chatgpt was one of the timeless moments of the broadcast of Fox to the Super Bowl Lix, alongside the half-time Apple Music show of Kendrick Lamar. As for the game itself, and the incredible defensive performance of the Eagles of Philadelphia helped the birds to lift the Vince Lombardi trophy for the second time.
To watch
No AI in sight
Although you can assume that Optai would have used one of her own tools, like her AI, Sora video generator, to create her Super Bowl ad, animation was, as mentioned entirely by real people.
Rouch said that Sora and other OpenAi tools were used to prototyper ideas, but none were used for the real creation of animation. She said: “This is a celebration of human creativity and an extension of human creativity”, which is why the company has chosen not to use AI in the creation process.
It is an interesting approach, given that an ad made entirely by using OpenAi products would have been an excellent showcase for a global audience, and although I can see the reflection behind the approach of the company, I Am always a little surprised that it did not take it possibility of showing what its products can do.
At the same time, the Super Bowl AD was broadcast, the CEO of Openai abandoned a new blog highlighting three observations concerning AG (general artificial intelligence) and how it can benefit humanity. Although AGA, AI’s ability to imitate human intelligence, is still at one point, the announcement of OpenAi will probably open Chatgpt to an even larger audience with around 130 million viewers in the United States only .
