- The figures show that the domination of Google’s search remains largely undisputed, 24 times larger than its nearest rival
- The research fueled by AI of Microsoft is gaining ground, but changes in the world market remain minimal
- Elsewhere, Perplexity.ai continues to play catch -up for Chatgpt
Google has dominated research for years, generating the vast majority of organic traffic in the world – but that its grip remains firm, new data suggest that cracks are starting to form.
A new Seranking report, crowning the best search engine of 2024 claims that Google has experienced a 0.91% decrease in its global market share – however, it always results in almost 95% of all organic research traffic, and No other platform is getting closer.
Bing, the second largest search engine, also saw an increase of 0.17%, bringing its total share to only 3.51%while DuckDuckGo, Yahoo and other search tools remain below 1%.
Threat of IA integration?
The report also reveals platforms focused on AI such as Chatgpt and Perplexity aroused interest in 2024, especially in the second half of the year. Chatgpt’s reference traffic has increased from negligible levels to 0.09% by December, while perplexity has experienced regular but slower growth, reaching 0.02%.
These figures suggest that the research platforms led by AI are gaining ground, but roughly Google. Even if the adoption of AI’s search accelerates, it would take years before it could considerably challenge the traditional model.
Microsoft’s Bing has also integrated AI tools into its research experience, hoping to keep Google users away. However, its incremental growth shows that only AI is not enough to disrupt the established habits.
While other brands integrate AI to fight Google, the technology giant does not fold its arms. He has deployed AI -centered features such as IA and Gemini 2.0 previews, which helped him maintain his advantage.
This progress, associated with its vast infrastructure and user confidence, guarantee that Google remains the essential search engine in the foreseeable future.
Although the responses generated by AI provide a new way to access information, they do not entirely replace traditional research. For the moment, Google remains unshakable at 24 times the size of its nearest rival.
