- Apple set to launch a new scanned system for easy collaboration with partners
- Apple Partners will be trained to become trusted advisers
- Apple Partners is organizing a new program as a change of game
Apple turns on small and medium -sized enterprises (SMEs) and companies that seek to invest in technology such as the best business Macs as the next major income current.
CRN’s reproductions suggest that Apple should launch a reworked partner program designed to strengthen its presence in the business world with a renewed accent on the sale of more devices via its channel.
The strategic decision comes while the company seeks to capitalize on its increasing installation base of devices, which reached a record summit of 2.3 billion products worldwide at the end of 2024.
A new era for Apple’s partner ecosystem?
Scheduled in the fall of 2025, the partner program introduces new ways for resellers and service providers to collaborate with Apple, which claims that this program is adapted to meet the needs of business, SMB and education sectors , offering four categories of separate partners.
Apple’s category of business partners targets resellers with a product model, while the Category of Apple Premium business partners is designed for partners with a solid approach to services.
In addition, the Apple Premium Education Partner category focuses on the delivery of the best laptops for students from kindergarten establishments to.
Apple hopes that this segmentation will guarantee that businesses and educational organizations will be able to find solutions adapted to their unique needs in the Mac office and laptops range.
To support its partners, the company presented the Apple Professional Academy, an online training platform offering videos at your own pace, vocational training and technical resources.
The initiative aims to equip partners with the tools they need to become trusted advisers on the Apple platform. The company has also deployed a tool to discover partners, allowing customers to easily find solutions suppliers according to their capacities, opinions and contact details.
One of Apple’s long -standing partners, TD Synnex, which has made around $ 7 billion in Apple in 2024, is particularly enthusiastic about the new program.
“As a long -standing Apple partner, we are delighted with the new network of Apple partners,” said TD Synnex of North America, Reyna Thompson, in a statement.
“We believe that this program, supported by our creative funding, our support for deployment and our commerce services, will allow partners to stimulate growth and improve capacities to offer exceptional value.”
Apple also plans to develop its partners via a new digitized partner gateway which will allow employees to engage directly with Apple, to access business planning tools and to take advantage of sales and marketing resources.
Apple’s PC range, including its Mac, continues to be a large income engine, generating $ 8.9 billion in sales in the last quarter, an increase of 16% from one year to the next.
The company’s installed basis of the company has also reached a record level, with two -digit growth and new customers. In the United States, customer satisfaction with Mac is 94% impressive.
“This incredible performance has been wide with two-digit growth in each geographic segment,” said Kevan Parekh, Apple’s main vice-president.
“With our latest advances in Apple silicon, and our fastest neural customers of all time are able to take advantage of all the capabilities of AI and Mac,” he added.
