- The electrical state The directors offered their reflections on the use of AI in movies and television programs
- Joe and Anthony Russo support her application as long as she is used in the right way
- The filmmakers hired an AI expert for their production company Agbo
The Russo brothers made their definitive verdict on the use of artificial intelligence (AI) in the entertainment industry.
Before the release of their new Netflix film The electrical stateJoe and Anthony Russo spoke to Techradar for the use of AI in movies and television shows, as well as on streaming platforms. And, although the brothers and sisters are enthusiastic about the idea of its implementation in the arts sector, they are well aware that it can and will be abused by people and businesses who do not have the best interests of entertainment companies.
The rapid rise in AI and its use in the entertainment industry have become hot discussion subjects, especially in the last 18 months. The Hollywood 2023 strikes first brought it to the attention of many peoples, with writers and actors based in Los Angeles on strike at the time on the potential use of AI in their work.
Since then, the use of AI in the industry has not only increased exponentially, but has also been mainly received negatively. Before the award ceremony of the Glitzy Academy Academy, Oscars, frontrunner The brutalist was accused of using a generative AI to improve your dialog box while his colleague nominated several times Emilia Perez has also been criticized for the use of voice improvement technology.
It’s just the tip of the iceberg too. Netflix tried to use AI to repair the 80s sitcom A different world With nightmarish results (according to viewers, in any case) and many best streaming services in the world have experienced the use of AI for various reasons. More recently, Prime Video has tested AI dubbing to make its film and television catalogs more accessible.
Obviously, the use of AI in the entertainment industry will only grow. Who is The electrical stateThe imminent version (it comes out on March 14) all the more opportune, with one of the new films of Netflix in March exploring the impact that technology can have on humanity, the creation of automated and sensitive androids, and the potential to create autocratic societies where “technology technologies”, “technology technology, power” control the masses.
So what is the veterans filmmakers Marvel Joe and Anthony Russo, who will return to MCU shortly to realize Avengers: Doomsday and his suite Avengers: secret warsDo the proliferation of AI in industry? After all, the pair is AI lovers – in fact, they recently hired an AI expert for their production company Agbo to “enrich the creative process” (according to The Hollywood Reporter) of the projects they produce.
“We consider ourselves [to be] Technologists, “told me Anthony Russo.” We love technology. We are attracted to new technology. We love the potentials he can unlock, both in our cinema and in life in general. Throughout our careers, we continued technological innovation in our process, so we are optimists in this regard.
“But, we certainly recognize the fact that it is potentially dangerous,” he continued. “We can see it around us. We know that technology is abused by people who create it in terms of them in which they use it to manipulate and control, and so that people are dependent on their products. [to attack someone using AI].
This is why we were motivated to make this film
Anthony Russo, co -director of the electrical state
“So, we recognize these very real dangers, which is why we were motivated to make this film. But, at the end of the day, it is really the technology itself is not good or bad. It is the people who use technology and the way they use it who makes the difference in terms of knowing whether it is ultimately a positive or negative thing for humanity.”
To find out more about my exclusive conversation with the Russo Brothers, find out why they did not want to use real fully functional robots The electrical state. Then read my review of The electrical state To see why he will not join our best Netflix film guide.
