- Perplexity AI launched an advertising campaign with Calmar game actor lee jung-jae
- The announcement makes fun of Google, renowned pogle, as useless in relation to perplexity
- The announcement shows the importance of the reliability of the AI assistant for consumers
The perplexity of the AI conversational search engine becomes as merciless in its marketing as judges in Calmar gameEponymous game salon. The company presented a large advertising campaign focused on celebrities with Calmar game Star Lee Jung-Jae and a few blows at Google.
To watch
The place of 90 seconds above depicts Jung-Jae by playing a game very similar to the Squid game. First of all, he must understand how to get the coffee stains out of a white shirt. When he opens the very obvious pogle google parody, it responds to the typical fashion of search engines with a list of blue links.
Realizing that the scrutive through the articles for the answers will not cut it, it panic and asks for perplexity instead. Using its vocal model, the AI chatbot provides him with clear and step -by -step advice.
He must then ask perplexity how to enforce the cheese with pizza. The perplexity provides the right answer before joking: “Do not use glue”, a direct wink to the infamous error that Google made to suggest Elmer’s glue as a potential pizza ingredient.
The announcement ends with Jung-Jae invited to appoint the first Korean to win an Emmy Award, with whom he does not need help as he is this actor.
Perplexity Pokes on Google
The time of the advertising campaign is not an accident, as the third and last season of Netflix Calmar game should drop in June. The campaign is also part of a one-year partnership between Perplexity and Artist United, of which Jung-Jae is a co-owner. Artist United also integrated perplexity into its daily research and content creation operations.
The announcement is starting to run today in the United States before traveling to Korea, Japan and Europe over the next ten days. Each region will obtain a localized version of the text and the voiceover, although Jung-Jae’s dialogue will remain in Korean.
Perplexity’s strategy with the announcement is notable beyond the simple fact that the simple world renowned actor makes fun of the largest player in the research industry. This suggests that perplexity grabs that precision and reliability are what people most care about the AI Assistants.
If perplexity can go beyond Google’s reputation as an essential online information authority, it would be a major coup. Even seizing small cracks instead of Google at the top could propel the perplexity above several of its rivals.
That Google has glue to fill these cracks after doing pizza is an open question.
