- Apple’s latest announcement includes Pedro Pascal and is led by Spike Jonze
- He presents Pascal dancing through frozen landscapes and dynamic streets
- The goal is to promote Apple AirPods 4 with an active noise cancellation
If you have always wanted to see Pedro Pascal dancing in a red and yellow dream country, well, it’s your luck day. This is because Apple has just published a new announcement with the actor and directed by Spike Jonze, and the objective is to promote the company AirPods 4 with an active noise cancellation.
The place begins with Pascal leaving a coffee after apparently taking the broken heart. As he goes down to a snowy street, he puts in his airpods and begins to listen to El Conticinio of the Spanish musician Guitarricadelafuente. While lighting up the active noise cancellation mode, his environment goes to an icy landscape filled with dancers moving in time to music.
He then returned to reality when a passerby asks him for instructions, after which Pascal activates the mode of transparency of the AirPods so that he can hear the person while listening to his music.
He then spies on a happier version of him on the street. This incarnation of Pedro Pascal reoriens the active cancellation of noise on his aircraft and is suddenly found in a bright and yellow red world. Also perfect by Sam I & Tropkillaz begins to play, he dances happily in the flowery streets, apparently restored to happiness.
In the end, he returns to the real world and sees his sister saddeier. The two exchange comfortable looks with each other before the original Pascal moves away from the street.
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The purpose of the ad is to highlight the active noise cancellation function in Apple AirPods 4. This can cut back the background, allowing you to focus on everything you listen to. These also include a mode of transparency which allows certain external sounds to be heard so that you can lead a conversation and be more aware of your environment.
Airpods 4 with active noise cancellation is also delivered with an adaptive audio function which can automatically change between active noise cancellation and transparency mode without you having to do anything. It does not seem to be used in advertising, because Pascal reaches the manually change of audio mode on his airpods throughout the short film.
The announcement might seem familiar to fans of Apple’s original iPod advertisements, who presented figures from Silhouetted dancing while listening to music on the aircraft.
Nor is it the first time that Jonze has made an Apple announcement – in 2018, he worked with the company on a short film entitled Welcome Home which was designed to promote the HomePod.
