- Adobe launches 10 new CX and marketing agents at the 2025 summit
- One of them will optimize your website for you completely free
- AI agents also improve customer interactions
Adobe has introduced 10 new specially designed AI agents which, according to him, can improve customer experiences and marketing workflows in his Cloud Adobe Experience and have already promised to add more soon.
Unveiling the new offers during its Adobe Summit 2025 event, the company boasted of the experiences of a Billion of experiences per year that its active Adobe experienced platform, which gives its latest AI tools a “deep semantic understanding of corporate data, content and customer journeys”.
Adobe’s approach revolves around simplicity, and although many companies can want to personalize their agents, preconfigured tools have data governance and regulatory compliance integrated into the shelf, which helps all businesses to be informed more quickly.
Adobe agents – and an agent orchestrator
To manage agency AI, Adobe has launched a new interface of Adobe Experience platform agent agent, which works with the own Adobe agents and third-party ecosystems.
As of the launch, the 10 new agents include: the qualification of accounts, audience, content production, data information, data engineering, experimentation, course, product advisor, site optimization and operating agents of workflow.
Adobe’s content production agent may be a star, allowing marketing specialists and creatives to automate parts of their workflows by generating and assembling content according to a brief. The system adheres to predefined brand guidelines to produce precise results the first time.
The site’s optimization agent is also remarkable for always supporting powerful brand websites – it can detect, automatically recommend, then solve problems with BOSOT customers.
“Adobe is only positioned to help brands meet, with in-depth expertise in the unification of workflows in AI production, data and content to execute good digital experiences with precision, while discovering invisible problems,” said the vice-president of Digital Experience Business Amija.
At the same time, Adobe has launched its brand concierge, a new AI application which allows conversational experiences adapted to individual brand interactions using unique brand attributes of a company and customer data.
Citing an increase of 1,200% from traffic to American retail sites from Genai sources between July 2024 and February 2025, Adobe Brand Concierge can create a more personalized experience in B2C settings, for example the reservation of monitoring meetings for customers, but it also has B2B applications such as the connection of sales and marketing teams.
