Dale Earnhardt Jr. and Lamar Jackson found themselves in a particular legal battle.
Dale Jr., of course, became one of Nascar’s faces when driving the car n ° 8. Jackson carried this same number throughout his football career and won two MVPs with.
Well, in 2019, Jackson filed brand recordings for “ERA 8” and “ERA 8 by Lamar Jackson”.
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Lamar Jackson and Dale Earnhardt Jr. (Imagn)
Dale Jr., however, is now trying to mark the number itself, stylized in the way he was on his car. He submitted the request last December.
But Jackson argues that the Earnhardt application is in conflict with its own brands.
In an opposition notice, Jackson says that he is largely associated with n ° 8 “because of his notoriety and renown, as well as his promotion of this issue in his marks and in media coverage” and that he could be “damaged” by the registration of Earnhardt Jr.
Lamar Jackson, n ° 8 of the Ravens of Baltimore, fell back against the Buffalo Bills in the third quarter during the AFC eliminatory series at the Highmark Stadium on January 19, 2025, in Orchard Park, New York. (Al Bello / Getty images)
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The quarterrier also said that driver’s recording “falsely suggests a link” between the two.
“”[Jackson] has devoted a lot of time, efforts and expenses in the promotion, advertising and popularization of number 8 in relation to his personality and renown, as well as with the brand applications and recordings referenced above, with the result that the relevant public of purchase has learned, count and recognize that [Jackson’s] brands as very strong indicators of the source of [Jackson’s] Products provided in relation to its brands “, reads the file. [Jackson] has established a goodwill as a precious in his registrations and applications featuring number 8 “
Thus, the quarterly has “respectfully[requested”quelademandeearnhardtjrsoit”refusedbyregistration”[request”thatearnhardtjr’Sapplication”refusedestration”[demandé”quelademandedeEarnhardtJrsoit”refuséed’inscription”[requested”thatEarnhardtJr’sapplicationbe”refusedregistration”
In his career Nascar, Dale Jr. won two Daytona 500 and a consecutive series Xfinity, then known as Busch series, to close the 1990s.
The owner of the NASCAR team, Dale Earnhardt Jr., looks during training for Daytona 500 at Daytona International Speedway. (Images Peter Casey-Imagn)
This is not the first time that Jackson has defended his brand. He ended up in a similar battle with Troy Aikman last year, who tried to mark the word “eight”.
