The Tesla Cybertruck does not sell in the figures that the CEO Elon Musk has predicted, and with the inventory that accumulates, the company implements many tactics to obtain the electric division truck in the hands of customers.
According to various reports, Tesla offers up to $ 11,900 reduction on the requested price of many cybertrucck models in the United States, while potential Canadian buyers are also attracted to up to $ 16,590 CAD.
Beyond the discount, many of these offers also include additional sweeteners, including a free life charge via the brand’s compressor network and lifetime access to autonomous technology, which generally requires monthly subscription fees.
When the Cybertruck was launched in 2023, Elon Musk announced with force that the vehicle would sell more than 250,000 units per year, but this figure looks more like 25,000 units.
Forbes called the “largest flop in the automotive industry for decades” model, citing similar sales failures, such as the Ford Edsel and the Pontiac Aztek buttocks made famous by Breaking Bad, as being better than the steel Puandes Cybertruck.
Despite the launch of a new model of Cybertruck more affordable last week, Tesla now slows down the production of the model to its gigafactory in Texas to prevent storage more, according to a business insider report.
Cybertruck suffers from the Delorean curse
Like the DMC sports car with Back To The Future Wings, Cybertruck had its moment under the spotlight and now faces a massive slowdown.
Although they were separated by almost 50 years, the stories of Dellorean and Cybertruck are strangely similar, the bizarre style initially attracting the attention of the public, but the poor quality of construction and the public controversy which ensued surrounding the owner actually killed the two projects.
The main thing is that Cybertruck came to represent all that against which a big band of the American public is currently in Braille. Consequently, it is the focal point of aggression, vandalism and ridiculous.
We have reported a general cooling of demand for most Tesla products, with narrow competitors wishing to dive and make sales.
But this is a particularly thorny problem for Cybertruck, and it seems that regardless of the number of musks to encourage him, the days of the division van could be counted.