- Pinterest started a set of new visual research tools fed by AI
- AI tools allow users to explore fashion by atmosphere, mood or aesthetics
- The results aim to help produce personalized shopping ideas
Pinterest has always been on the visuals on the text. Now, with the help of AI, you can understand how to describe these visual inspirations and even have the chance to buy your favorite items, starting with women’s fashion.
An increasing number of pins on Pinterest will have specific pieces of an outfit or aesthetic highlighted with a shimmering animated glow. Click on, for example, the checkered skirt or the blue jacket, and Pinterest will show you some of the words to describe the article and help you find more like that without the need for a fashion dictionary.
Pinterest uses models generating AI and visual language (VLMS) for new features. VLMS mainly reflect images in terms of available, decoding your taste from an image and helping you buy it. It is like a more nuanced inverted image search tool, which can converse with you on your interest in lively tones and stereopunk plaid.
We are not expected to describe your dream outfit with a perfect vocabulary. We do not expect what type of sewing makes a “structured laid back” jacket. You just have to know that you liked this only look for its atmosphere. Pinterest takes it from there.
“Our visual research technology represents a change in the way users interact and discover inspiration,” said Dana Cho, vice-president of Pinterest, in a press release. “We do not simply provide search results – we organize a personalized discovery trip which allows individuals to find their unique style and also shop it.”
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There are also other new AI features, including a new refinement bar that allows you to modify the results on the fly. For example, if you like a look but you want to modify its color or style, you can use the refinement bar to filter for them or other elements such as fabric.
And if you find something you want to use to start a visual search from the application, just press it for a long time. Pinterest says that it plans to extend AI’s tools beyond women’s fashion, but it is logical that it starts there when it is such an important facet of the platform.
The new Pinterest tools do not mean that it completely trusts AI. The company has also started to add new labels for images modified by AI or generated by AI and by giving users the possibility of seeing less via subject filters. It is a little but intelligent wink to the fact that inspiration is great, but this reality always matters when you shop for real clothes.
However, it is an interesting approach to online purchases, which corresponds to the way people buy in person by looking at the clothes, not only by describing them. AI is like a personal buyer who understands that most people are counting on visual impressions and intestinal feelings to decide what to buy, rather than knowing the point models and the trend terms.
