A young influencer of Mexican social media, known for his videos on beauty and makeup, was cheekyly turned to death during a live flow Tiktok, Reuters reported.
The death of Valeria Marquez, 23, is the subject of an investigation in accordance with femicide protocols – the murder of women or girls for sex reasons – The state prosecutor Jalisco said on Tuesday evening a statement on Tuesday evening.
The femicide can involve degrading violence, sexual abuse, a relationship with the murderer or the body of the victim exposed in a public space, according to Mexican authorities.
Marquez was killed Tuesday in the beauty salon where she worked in the city of Zapopan by a man who entered and shot her, according to the press release. The prosecutor’s office did not appoint a suspect.
A few seconds before the incident, Marquez was seen on his Tiktok Livestream sitting at a table tightening a toy toy. We heard him say: “They come”, before a voice in the background asks “hey, vale?”
“Yes,” replied Marquez, just before unlucking the sound on the live flow.
A few moments later, she was shot. One person seemed to get his phone dropping out, his face showing briefly on the live flow before the end of the video.
Marquez, which had nearly 200,000 subscribers across Instagram and Tiktok, said earlier on the live flow that someone came to the show when she was not there with an “expensive gift” to deliver to her. Marquez, who seemed worried, said that she was not planning to wait for the person to come back.
Mexico is tied with Paraguay, Uruguay and Bolivia as a country with the fourth highest femicide rate in Latin America and the Caribbean, according to the latest data from the United Nations Economic Commission for Latin America and the Caribbean, with 1.3 of these deaths per 100,000 women in 2023.
Jalisco is ranked sixth in the 32 states of Mexico, including Mexico City for Homicides, with 906 recorded since the start of President Claudia Sheinbaum’s mandate in October 2024, according to the Tresearch data.
