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EXCLUSIVE: The sports clothing brand of the female activist XX-Syntics continues the state of Colorado on a recent state law which, according to the company, would interfere with its ability to market its message.
The trial aims at the state to adopt a law called HB25-1312 and modify the anti-discrimination law of Colorado, which defines “gender expression” to include the “chosen name” and “how an individual chooses to be addressed”. The laws according to which coloradans have the right to access “public housing and advertisements” which are free from discrimination on this basis.
The company’s trial claims that the new state legislation would make the brand illegal for certain viral marketing campaign techniques that it has used since its launch last year.
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“XX-SYSTE ATHLETICS, in their advertisement, its customer interactions and elsewhere, to refer to individuals of transgender identification with their given names or with a biologically precise language. XX-LEAXTICS can no longer tell the truth in the pursuit of its mission. XX-XEXTICS can no longer call men, men,” indicates the prosecution.
“Worse still, the law forces society to speak against its principles and to modify the meaning of its main message. If XX-LEX ATHLETICS refuses, the company faces orders to stop stopping and desising, expensive surveys, civil and criminal audiences and sanctions.”
The Office of the Attorney General of Colorado, Philip J. Weiser, refused to comment on the trial to PK Press Club Digital.
The founder of XX-Sox, Jennifer Sey, made a statement to PK Press Club Digital Insisting on the fact that the law would hinder the marketing strategies of her business and the global movement to oppose trans athletes in the sports of girls and women.
“What is happening in Colorado is a threat to anyone who tells the truth about biological reality and which defends the rights of women and girls. XX-LEX ATHLETICS often communicates and largely on the reality that men and women are different and our mission as a brand is to allow female athletes to speak and protect the sports of women,” said Sey.
“Laws like this in Colorado oblige Coloradans to adhere to an ideology that violates the real truth. They want to silence anyone who agrees. We file this trial to fight for our law – and all Coloradan – the right to freedom of expression.”
The Colorado School District pursued the State on the policy which allows trans athletes in girls sports
People are waving a transgender flag from Pride as they attended the 2023 parade on June 11, 2023 in Hollywood, California. (Robyn Beck / AFP via Getty Images)
The Sey brand has regularly used its social media platforms to draw attention to cases of organic men in competition in the sports of girls and women across the country, while promoting the XX-SOLY merchandise. The company also produces original advertisements which present its brand ambassadors, and some of them include references to trans athletes being “men” or “boys”.
Colorado already faces a legal action by one of its own school districts on the laws of the State forcing schools to organize biologically Transgender athletes To compete in girls sports.
School district 49 (D49) County of El Paso, Colorado, Submitted his trial against the State after having adopted a localized rule which prohibited the trans athletes of the sports of girls in her schools earlier in May. This trial cites “the increase in tensions between the obligations of the title IX and the state system which requires discrimination against students-athletes”, according to documents obtained by PK Press Club Digital.
“Knowing that the approved policy would generate an opposition and could potentially trigger judicial disputes, the D49 has filed an action prior to the application in the District of Colorado of the Federal Judicial System requesting a declaratory and injunctive reparation,” said the school district.
The trial does not come in response to a specific incident of a trans athlete that participates in the district. Instead, it is a response to the radical policies of the State in conflict with the school’s obligation to respect the federal law, in particular the title IX.
“Political culture is far from gender issues. Our legal action is looking for a rational correction to excessive adaptations,” said D49, Peter Hilts, in PK Press Club Digital. “Our State Sports Association simultaneously recommends equity and discrimination. We asked them to resolve this gap, and they refused, we were therefore obliged to continue a legal decision.”
Jennifer Sey did an athletics tour XX-Sox in March 2024. The message of the brand name “is that there is an empirical truth. Biology is true,” she said. (XX-Syntics)
Students of the state can compete in one or the other gender category if they inform their school in writing that their gender identity differs from their sex assigned to birth. The CHSAA requires schools to carry out a confidential assessment and all forms of documentation are voluntary. No medical or legal requirement is also indicated.
Weiser’s office responded to this trial in a statement provided to PK Press Club Digital.
“The Attorney General is determined to defend the anti-discrimination laws of Colorado. The prosecutor’s office makes no other comment on this current dispute,” the statement said.
