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Bill Belichick’s publicist would have “assured[d]“UNC’s head coach, his interview with CBS would concern his new book.
TMZ Sports reported that David Kass, Simon & Schuster’s main advertising director, told Belichick that the interview would be a “piece of sheet”.
Instead, the interview left the rails.
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The chief coach of the new Caroline du Nord Tar Heels, Bill Belichick, speaks to the media of the Loudermilk Center for Excellence. (Jim Dedmon / Imagn images)
Belichick’s girlfriend Jordon Hudson was present for the interview, and Belichick was asked how they met. Hudson interrupted CBS’s interview to close this question and, according to reports, she interrupted several times and even stormed at a given time, delaying the interview of approximately 30 minutes.
But Kass would have written to Belichick: “This is a book segment that examines your life in football and what people can learn from you to succeed in their own life.”
After Belichick wanted to refuse the interview, another text wrote that Kass would have said: “I would not be so insistent if it was not so important to reserve sales and without risk.”
Kass would also have told Belichick that he had spoken to a producer of CBS “to stick to the book and shared that if they did, they will get an excellent interview, and he was really open, saying that he is not interested in going beyond the book.”
Belichick published a statement saying that he was “surprised” to get questions about his relationship and when Hudson intervened, she was doing her job. He also accused CBS of creating a “false story” with “selectively published clips”.

Bill Belichick and Jordon Hudson (Getty Images)
“I agreed to speak with” CBS Sunday Morning “to promote my new book,” the art of earning-lessons in my life in football “. Before this interview, I clearly communicated with my publicist at Simon & Schuster that any promotional interview in which I participated would accept to focus only on the content of the book,” he said at the time.
“Unfortunately, this wait was not honored during the interview. I was surprised when unrelated subjects were introduced, and I expressed several times to the journalist, Tony Dokoupil, and the producers that I preferred to keep the conversation centered on the book.”
The host of Podcast returns the remarks saying that Jordon Hudson “choreographed” part of the interview with Bill Belichick
“After this occurred several Times, Jordon, with Whom I share Both a Personal and Professional Relationshipship, Stepped in Reiterate That Point To Help Focus The Discussion. She was not deflecting any specific question or topic but simplely Doing Her job to ensure the interview stayed on track. Though we we have had the question of how we put, but we have been open about the fact that jordon and I put on a flight to palm beach in 2021.
“The last eight -minute segment does not reflect the productive conversation of 35 minutes that we had, which covered a wide range of subjects linked to my career. Instead, it presents clips and fixed images selectively published from a few minutes of the interview to suggest a false story – that Jordon tried to control the conversation – which is simply not true.”

Jordon Hudson, the girlfriend of Bill Belichick, at the Loudermilk Center for Excellence. (Jim Dedmon / Imagn images)
CBS responded, in disagreement with the Belichick event version.
“When we agreed to speak with Mr. Belichick, it was for a big interview,” said the company. “There was no prerequisite or limitation to this conversation. This was confirmed several times with its publisher before the interview took place and after its end.”
In a request for comments regarding KASS SMS, CBS sent the same declaration. Kass did not immediately respond.
Belichick, 73, and Hudson, 24, have been linked since last year. She attended several events with him, including the honors of the February NFL.