- Borderlands 4 will not cost $ 80, despite the previous comments of Gearbox CEO
- It will cost $ 69.99, respecting the recent standard for most games
- This comes after a plethora of user comments suggesting that they will not buy the game
Fourth episode of Gearbox software in the Border districts The franchise is a few months before the launch on September 12, and the concerns of a price of $ 80 (or more specifically, $ 79.99) were put in bed.
Gearbox CEO, Randy Pitchford, announced that Borderlands 4 Will not cost $ 80, but the current industry standard of $ 69.99 / £ 59.99 $ 119.95 in (or $ 109.95 at PC) – and it is available in pre -order now for PS5, Xbox Series X | S and PC (via Steam).
This comes after Pitchford’s comments on the potential game price; The players were informed that if they were “real fans”, they would find a way to buy Borderlands 4 if It was at a price of $ 80, given the passage from Nintendo and Microsoft at a game price of $ 80.
Unsurprisingly, it met a criticism dam, and if I am honest, these comments from a CEO were not at the very least (although not very surprising to see).
However, this is an excellent example of what is happening when consumers express frustrations and voted mainly with their wallets; In this case, well before the launch of the game, as a large part of the critics, the players promising not to buy the game due to the comments of Pitchford
Don’t buy it. Talk with your money. If you are a real fan, you will not accept them price. This is 80 the next game will be 100 and will continue to increase. Say no.May 20, 2025
Although there was no price set in stone, Pitchford’s comments alone suggested that Borderlands 4 The new trend of $ 80 would follow – and it seems that the backlash has convinced 2K, Take -Two Interactive and that the elderly involved to stick to $ 69.99.
Unfortunately, this may not be the case with other games for $ 80, and Nintendo Mario Kart World is the best example. However, the launch of the Nintendo Switch 2 is probably an important factor in high sales of the new title.
Analysis: Stop saying “Nothing can be done” and keep your voices heard
Even if there are future cases like Mario Kart World Selling well at $ 80, at the very least, ensuring that CEOs and senior executives of playing companies are aware of complaints concerning flagrant prices is incredibly vital.
As I have seen over the years, if there is enough reaction and rejection of a decision that fans do not like, change is more often the response of game companies.
I can almost guarantee that the response to the comments of the CEO of the gearbox was a major factor in the price of $ 69.99 – and frankly, some players could probably still turn away from a purchase because $ 69.99 is still disapproved (and rightly so).
Nintendo’s decision has already established the dangerous previous that I feared, but Borderlands 4The case should be sufficient to indicate that the more you vote with your wallet by indicating dissatisfaction and actively avoiding $ 80 of games, the more we will see the playing companies take a step back …
