Gwyneth Paltrow signed as the temporary spokesperson for the astronomer, the data company put under the spotlight following a viral scandal “Kiss-Cam” then involving CEO Andy Byron and the head of the company, Kristin Cabot
Byron and Cabot, both married to other partners at the time of the Boston concert in Coldplay on July 15 to 16, were awkwardly seen by avoiding the projectors of the Jumbotron. +
Chris Martin, the singer of Coldplay and the ex-Paltrow, joked: “Either they have an affair, or they are simply very timid”, feeding a media and social frenzy.
In a few days, Byron resigned on July 19, followed by the resignation of Cabot on July 24, while the astronomer’s council launched an internal investigation and installed the co-founder Pete Dejoy as an acting CEO.
In a promotional video of the language-in-chie published on July 25, Paltrow said: “I was hired on a very temporary basis to speak on behalf of the more than 300 employees of the astronomer.”
She asked simulated questions, suddenly diverting scandal chatter with statements on the Apache air flow and a next data conference, transforming controversy into notoriety of the cheeky brand.
Analysts say that the decision to bring Paltrow, a high profile figure with a personal link with Martin, is an intelligent crisis management.
He dismantles tension with humor and redirects attention to the main technological capacities of the company rather than the executive fault
Tourbillon speculation now: who could hire the astronomer next to it to maintain the momentum? Some half -judge -judged industry observers that Dakota Johnson, formerly engaged in Chris Martin after his Paltrow divorce, could be the next one. Although purely hypothetical and probably ironic, the idea highlights the will of the astronomer to look at pop-culture connections.
On a personal level, Paltrow and Martin married in 2003, had two children and announced their split in 2014, finalizing their divorce in 2016.
