- Apple’s financial director said that data center expenses could “develop considerably”
- The company has displayed a 10% increase in quarterly profits
- He also remains at the top of his sustainability references
Apple referred to wanting to increase expenditure in artificial intelligence and data centers to make up for its competitors after the first Apple intelligence features left users who want more in the shadow of Microsoft and Google Systems.
The CEO, Tim Cook, expressed his interest in acquiring larger AI companies after the company bought seven small companies in 2025, marking a passage from the typical strategy of the iPhone manufacturer of discreet acquisitions.
The news came while Apple announced its financial results in the third quarter, revealing a quarterly turnover of 10% on the other of $ 94.0 billion.
Apple plans to invest more in Apple Intelligence
Speaking of two-digit growth on iPhone, Mac and Services, Cook said: “We were delighted to introduce a good software design that extends to all our platforms, and we have announced even more Apple Intelligence features.”
The company has lagged behind Microsoft and Google, which spend about 85 to 100 billion dollars per year on AI and data centers. Currently, Apple is mainly based on third -party data centers and has built a handful of internal AI tools, but users have been left in the face of disappointing launches and delays.
All this could be about to change if Bloomberg Reports suggesting that Apple could buy perplexity turns out to be true.
Speaking of expenditure of the data center for the call of results, the financial director Kevan Parekh explained: “It will not be an exponential growth, but it will grow considerably.”
However, Apple’s prudent approach has proved to be precious in terms of environmental impact of the company, where other companies have experienced significant impacts of rapid expansion of the data center. In its report on environmental progress in 2024, the company underlined its own conceptions of owner servers, which stimulated energy efficiency and the reduction of water consumption – they have also been supplied by renewable energies since 2018.
