Robin (HOOD) has established a partnership with Kalshi, a Futures Trading Commission commission (CFTC)-The prediction market regulated and based on blockchain, to allow users to trade on the results of the NFL and university football matches.
The betting market will be available via the Robinhood prediction market center, available in the United States via Kalshi, the popular trading platform said in a blog article on Wednesday.
“Customers can now negotiate the results of the most popular professional and collegial football matches, including all the professional games of the regular season, and all the schools and freelancers of the Power 4 college”, according to the post.
Robinhood positions movement as an alternative to traditional Paris platforms. Rather than driving through sports books, these professions are executed on the grant regulated by the Federal Government of Kalshi and treated as raw materials, not bets.
“Unlike sports betting, where the company establishes a line, event contracts take advantage of energy and the rigor of the financial market structure and are offered on a market where buyers and sellers interact to fix the price,” said the blog post.
With this movement, Robinhood could arrive after some of the traditional Paris platforms, such as Draftkings (Dkng) and Fanduel Parent Flutter entertainment (Flut).
Regulated sports betting
The launch marks the last passage of Robinhood in the prediction markets after having previously pointed out its interest in space.
In March, the company deployed a broader “prediction market” available via KALSHI exchange regulated by CFTC, following the popularity of crypto-native platforms like Polymarket, where users are betting on results ranging from elections to inflation rates using the USDC.
While Polymarket operated in a regulatory gray area in the United States, he recently declared that he was preparing an official return to the United States thanks to the acquisition of QCX, an exchange of regulated derivatives, following a federal survey on polymarket operations which was abandoned.
However, Robinhood has bypassed these regulatory concerns by associating with Kalshi, which is an exchange already authorized by the Commodity Futures Trading Commission. This allows Robinhood to draw from sport, politics and trading of macroeconomic events without triggering game law.
Today’s news is probably a step in a broader strategy while Robinhood begins with sports betting, one of the most popular Paris avenues. “We currently offer contracts through crypto, economy, finance, sports, culture, etc., others being added regularly,” said the post.
“In the end, our objective is to allow anyone, anywhere, to exchange, invest or have a financial asset and make any financial transaction by Robinhood.”
Read more: American elections bet: the claims of Polymarket’s “manipulation” is missing the brand
