Mercado Libre Shuts Down Mercado Coin, Ending Its Loyalty-Focused Crypto Experiment
E-commerce giant Mercado Libre (MELI) is discontinuing its homegrown cryptocurrency, Mercado Coin, almost four years after introducing it to boost customer engagement on its platform. The e-commerce giant announced its decision through a notification and email from Mercado Pago, its digital wallet, which will manage the phase-out. Starting April 17, users will no longer be […]
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