Crypto.com Chief Marketing Officer (CMO) Steven Kalifowitz, who oversaw more than $1 billion spent on partnerships and high-profile campaigns over the past several years, is leaving the company.
Crypto.com’s spokesperson said Kalifowitz would step down from his role as CMO effective June 30 and then continue as an advisor to the CEO.
“Steven has contributed significantly to the effective integration of the Crypto.com brand, from introducing Crypto.com to the global stage through our first brand film in 2021, to securing strategic partnerships and sponsorships that have helped connect Crypto.com to millions of consumers,” the spokesperson said.
Kalifowitz has been CMO at Crypto.com for nearly six years, during which time the company has grown from a single app to a global brand.
During his tenure, Crypto.com invested more than $1 billion in partnerships, including a 20-year, $700 million deal for the naming rights to the Crypto.com Arena (formerly Staples Center) and a $100 million campaign with Matt Damon.
The crypto buying platform also has high-profile partnerships with Formula 1 and the Ultimate Fighting Championship (UFC), an American mixed martial arts promotion company based in Las Vegas.
Kalifowitz previously served as brand manager at Twitter for four years and president of real estate platform Localize.city.
Founded in 2016, Singapore-based Crypto.com allows users to buy and sell over 200 cryptocurrencies, as well as the ability to earn rewards by depositing cryptocurrencies or using its Visa card.
