- Strauss Zelnick, CEO of Take-Two, says he is “terrified” by Grand Theft Auto 6the exit
- He says Take-Two is focused on providing “the most spectacular entertainment on Earth, in history”
- He also jokes that a lot of people will call in sick to work when the game launches.
Strauss Zelnick, CEO of Take-Two, discussed the highly anticipated release of Grand Theft Auto 6 and admitted he was “terrified.”
At the iiCon conference for video game executives this week (via IGN), Zelnick spoke at length about GTA6‘s upcoming launch later this year and addressed ongoing speculation regarding the game’s price.
GTA6 is probably the most anticipated game of all time, so there is no doubt that the release period will be huge. However, even though fans are excited, Zelnick admitted that he is “terrified” by the question of how to measure the success of GTA6.
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GTA 5launched in 2013, has now sold over 215 million copies as of May 2025. In February 2025, the milestone was 210 million units, meaning the game sold an additional five million copies over three months. That’s an absurd number of copies for a 10 year old game.
The success of Rockstar in 2018, Red Dead Redemption 2has also sold over 79 million units as of November 2025, making it the fourth best-selling game of all time.
GTA6 has big shoes to fill. But for now, Take-Two and Rockstar Games are focused on creating one of the best games of all time.
“What we’re thinking about is creating the most spectacular entertainment on Earth, in history — and that’s a pretty daunting challenge,” Zelnick said.
“If we do that and we serve our customers, then the benefits will take care of themselves.”
Zelnick then joked that he thought “a lot of people would call in sick on November 19th,” when the game launches.
In the same discussion, Zelnick alluded to the price of GTA6 suggesting that fans will pay a “reasonable” amount given the quality of the game.
“Consumers pay for the value you provide them, and our job is to charge much less for the value provided,” Zelnick said.
“How you feel about something you buy is at the intersection of the thing itself and what you pay for. Consumers should feel like the thing itself is amazing and that the price they were charged was fair for what they got.”
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