- Lidl signs an agreement with 1Global for a new MVNO
- Appears to offer short-term, low-cost mobile plans
- Lidl has more than 100 million customers worldwide
Lidl has signed an agreement to create a new MVNO offering mobile phone plans to its customers.
The new, as-yet-unnamed MNVO will seek to offer “simple, digital and affordable mobile plans” to users around the world.
The supermarket giant has stores in 30 countries around the world and has 100 million customers, which represents a huge potential customer base.
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Expansion of Lidl
Lidl says its deal with telecommunications company 1Global will aim to meet “a key need” of customers: access to reliable, flexible and affordable connectivity without being tied to long-term contracts.
“We are democratizing mobile communications,” said Julian Beer, executive vice president of procurement at Lidl International. “In doing so, we are setting new standards and making affordable mobile communications easier than ever for our customers. By integrating cutting-edge technology, we can meet the needs of millions of customers for simple connectivity for their devices.
Lidl already offers mobile offers in several countries via its existing MVNO Lidl Connect. The company operates in Germany using Vodafone’s network, in Switzerland with Salt Mobile and in Austria on Drei’s infrastructure – but is now looking to expand into new markets around the world.
The deal will see Lidl take a 9.9% stake in 1Global, which already has partnerships with operators in 12 countries.
“Lidl is the partner that shares our vision: we want to make mobile communications as intuitive, flexible and digital as possible for millions of people,” said Hakan Koç, founder and CEO of 1Global.
“Our technology focuses on digital offerings tailored to the needs of users and their different devices. We want to successfully lead the technological transformation of the global telecommunications market in the best interests of people.
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