- VMO2 launches the O2 Business brand following the merger of Daisy Group
- O2 Business wants to help businesses simplify technology in a complex world
- Lower costs, higher productivity and better business development are promised to customers.
Following the merger of Virgin Media O2 Business and Daisy Group, O2 Daisy became O2 Business with the aim of simplifying branding across the business.
Despite the name change, the current O2 Business remains committed to simplifying technology, connectivity and communications for organizations across the UK to help them thrive in an increasingly interconnected world.
This simplification comes at an important time, as two out of three companies say technology decisions are becoming even more difficult.
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O2 Business wants to make it easier to navigate your technology stack
Currently, about half (49%) think their technology setup is too complex, and three in four (76%) executives even say they face more personal pressure to execute their company’s technology well.
“Most businesses don’t feel short of technology, they feel weighed down by it,” said Jo Bertram, CEO of O2 Business. “Too many systems, too many vendors, and too much time spent trying to make it all work together.”
At O2 Business, the company sees higher operational costs, slower growth and pressure on executives’ time as some of the worst impacts of complex technology stacks, noting that simplifying them could help reduce costs, increase productivity and help businesses scale more efficiently.
Some of the areas O2 Business promises to help with include simplifying product choices, streamlining integrations, and improving consistency.
O2 Business Chairman Matthew Riley recognized the role businesses, including SMEs, play in the UK economy. “Simplifying this landscape is not just a technical challenge: it is a business opportunity,” he said. Riley was the founder of Daisy Group, which primarily targeted SMEs with connectivity, communications and IT services, before its acquisition by VMO2.
And when it comes to rebranding, the new name makes it clearer for businesses where to go when they need help with the above.
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