- More than two in three people believe that entrepreneurship has become more accessible
- Premium Business profiles offer entrepreneurs something less “resume-driven”
- Premium Business Pages and Premium All-in-One Pages Improve Visibility and Engagement
New data from LinkedIn reveals that entrepreneurship is on the rise in the United States, with 70% growth in founders seen year-over-year.
With more than two in three people (69%) saying entrepreneurship is now more accessible than ever, the Microsoft-owned platform wants to get in on the action to make running an online business even more accessible.
A series of new tools are launching for future and first-time business owners, including new Premium Business profiles with dynamic cover images, custom buttons, and improved profile customization tools to make them more “founder-led” and less “resume-driven.”
LinkedIn launches new features for entrepreneurs
US users should also have access to Advisory Sessions, which will allow users such as consultants, coaches and creators to offer paid one-on-one sessions through their profiles.
Entrepreneurs with their own brands can also choose to subscribe to a Premium Company Page, which LinkedIn says helps the average business get 7.5x higher engagement. It includes Competitor Analytics with tracking of up to nine companies.
In a press release, the company also boasted about the success with the Premium All-in-One subscription announced in February 2026. Paying customers reportedly saw a 57% increase in subscribers and a 40% increase in profile views.
And finally, for those looking to recruit new candidates, LinkedIn’s Hiring Pro is set to get new AI support in the form of Candidate Assessment Chat, which helps recruiters sort through candidate qualifications, share feedback, and reduce manual administration.
This tool will also soon be open to colleagues, so that several people can collaborate on the pre-selection.
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