Amazon wants to put an end to questionable counterfeits with its own AI-generated personalized product printing

• Merch on Demand leverages Alexa for Shopping for new AI-generated designs
• Consumer-targeted upgrade works in-app or website, available with Prime shipping
• Only US customers will get it for now – Etsy and others could suffer

Amazon has launched a new feature in Alexa for Shopping that allows customers to generate their own product designs from AI prompts, which they can then print on physical products such as hoodies and t-shirts.

Editor Jacquelyn Smith said in an announcement that users might want to print “the funniest inside joke from a group chat… shirts for an upcoming family reunion… [or] a beloved pet reimagined in cartoon form,” implying that the new feature is designed primarily for consumer markets.