- Industry analysts reacted to the decision to delay pre -orders from Nintendo Switch 2
- Some predict an increase in the Nintendo Switch 2 price in the United States following prices
- Others believe that Nintendo will try to stick to that announced of $ 429.99 / £ 395.99
We now know that the pre -orders of Nintendo Switch 2 will not start on April 9 as planned, the company citing “the potential impact of evolutionary prices and market conditions” in a press release provided to the Techradar Games.
This unprecedented decision follows a difficult week for Nintendo players, with a lot in the shock of the announcement of a retail price of $ 429.99 / £ 395.99 for the Nintendo Switch 2. Associated with a list of launch games that will cost up to $ 79.99 / £ 74.99 each, it is clear that the next Nintendo Console will strengthen the trend of more manufacturer.
The Association of Entertainment Software (ESA), the US Video Game Industry Trade Association and many industry analysts have already predicted that the introduction of these radical prices could have an impact on the prices of hardware and software, but Nintendo’s response is currently underway.
“It is very difficult to plan, but Nintendo will probably take a few days to execute simulations, then announce [price] Hikes, “explained Dr. Serkan Toto, CEO of the video game consulting company Kantan Games, addressing IGN.
“I hope I’m wrong, but if they are supported, these prices exciting the sky do not give them the choice,” he added. He continued by saying that he would not be surprised if the basic model of Nintendo Switch 2 reached the bar of $ 500 and wondered why Nintendo chose to announce a price given the market conditions as uncertain.
Mat Piscatella, Executive Director of Games at the Circana Market Study company, provided a potential explanation for this. He argued that “the extent and depth of the prices surprised everyone, not only consumers” and that the announcements were probably considerably higher than Nintendo provided.
“Some territories and regions around the world have historically been the subject of higher prices than other parts of the world in video games,” he said. “The United States could certainly join this group because of these prices.”
However, not everyone shares the same point of view as the price increases on the cards. The game researcher, Joost Van Dreunen, thought that the Nintendo Switch 2 price has already been calculated with volatile prices in mind.
“Historically, Nintendo has targeted a launch price around the $ 400 bar, adjusted for inflation, suggesting that the current price already reflects an anticipation of potential economic challenges,” he continued.
Although he recognized that the situation is “unpredictable”, it expects “Nintendo to try to maintain the price of $ 449.99” until economic pressures make it impossible.
This feeling was taken up by Piers Harding-Rolls, head of research on games in the Ampère Analysis market study company, which highlighted the risk of consumer reaction to potential price increases.
“I have already suggested that the price would remain as announced until 2026 at the earliest, but could be adjusted if the prices remain in place,” he said. “This delay in pre -orders consists in giving more time to the company and she hoped that a kind of solution is in the coming weeks.”
“If the price changes, it will have an impact on the brand and the vision of the American consumer on the product during the launch. I do not think it will reject loyal fans, but that could push wider consumers who will adopt an approach” to wait and see “it is particularly important during its first season of the holidays.”
Should you prepare a Nintendo switch of $ 500 + 2?
Personally, I am shocked that Nintendo has committed to a retail price so early in the United States.
In the construction of the Nintendo Switch 2 direct, I was convinced that there would be no mention of a price on the American version of the flow, with more information to follow much closer to the release date.
Although there is no mention of the price on the flow itself, it was then confirmed on the Nintendo website – which suggests that it was modified and adjusted to the very last minute.
We know that Nintendo has already moved its chain of manufacturing from China to Vietnam and Cambodia in order to avoid prices, although the two regions will be apparently subject to rates of 46% and 49% respectively.
The latter figure is the highest in all countries, which is undoubtedly a nightmarish situation for Nintendo. I am sure that a certain level of prices has been taken into account in the retail price recommended in the United States, probably 10 to 15% as many economists predicted, so I do not see how it will be possible to maintain this price in front of this.
The decision to delay pre -orders tell me that Nintendo brings the Nintendo Switch 2 price to the drawing board. While the company probably hopes for a resolution before the launch of June 5, if the prices are held in place, I would not be surprised if the Nintendo Switch 2 strikes shelves between 500 and $ 600.
