Apple is preparing to integrate artificial intelligence (AI) more deeply into the iPhone’s camera app.
The company plans to add a new Siri mode alongside traditional photo and video options in the upcoming iOS 27.
As Bloomberg reported, the company will move its “Visual Intelligence” feature, currently tied to the camera control button, directly into the app.
This makes it more visible in the iPhone interface.
For now, the feature will be available for iPhone 16 models and above.
With visual intelligence, users will be able to point their camera at objects, text or landmarks to get instant information.
Through the inclusion of this option as a special mode in the camera app, along with photo and video modes, Apple hopes to make AI-based visual searches easier and more user-friendly.
This is part of the company’s efforts to keep pace with other tech giants in the artificial intelligence race. While Apple’s competitors, such as Google and Samsung, have been offering their customers the ability to perform visual searches using their phones for several years, Apple has been a little more hesitant to introduce its own AI innovations.
Apple plans to unveil iOS 27 in June at its Worldwide Developers Conference, with the iOS 27 release date possibly slated for September.
