Bad Bunny has once again deleted his official Instagram account.
Amid the buzz of the 2026 American Music Awards, it was observed that the record producer, real name Benito Antonio Martínez Ocasio, had deleted all his posts as well as his profile picture.
During the last AMAs, the Puerto Rican rapper and actor won two awards: Best Male Latin Artist and Best Latin Song for his song. NUEVAYes.
Notably, he was also nominated for the night’s biggest honor, Entertainer of the Year, which ultimately went to BTS.
However, there was no celebration as his social media accounts were clean, sparking further speculation among fans, leaving fans wondering if another new era could be on the horizon.
It’s pertinent to note that this is far from the first time Bad Bunny has erased his digital presence.
The artist has previously used social media to mark the end of an era, tease upcoming music, or step away from the spotlight altogether.
Earlier this year, he also deleted Instagram and X following his Super Bowl LX halftime performance, a move that subsequently fueled intense fan theories and anticipation for future projects.
