BTS is turning New York City red.
Fresh off their FIFA World Cup Final halftime show, the band is set to celebrate two sold-out shows at MetLife Stadium in August with a citywide takeover stretching from Manhattan to Brooklyn.
BTS THE CITY ARIRANG NEW YORK runs from July 24 to August 3, illuminating landmarks such as Grand Central Terminal, Rockefeller Center and the Korean Cultural Center in the tour’s signature red.
This is the latest in a series of immersive city experiences already held in Las Vegas, London, Seoul and Busan, extending the concert experience far beyond the shows themselves.
Fans attending the New York takeover will be able to visit two “ARMY Madang” gathering spaces in Grand Central and the Korean Cultural Center, where they can customize T-shirts, decorate light sticks, attend special screenings and view an exhibition of stage outfits worn by members.
There’s also a BTS-themed bus tour, a digital art experience at the Arte Museum New York, a K-pop club night at the Marquee, and a stamp rally encouraging fans to visit each pop-up location for a commemorative stamp.
The event also has a charitable element: At Bank of Hope Manhattan, where fans can purchase limited-edition merchandise and pose in themed photo areas, each stamp rally registration triggers a $1 donation to Hope Delivered, an initiative focused on financial education.
A number of New York restaurants, including Van Leeuwen, Black Tap, Tous les Jours, Kim’s Kimbap and Liberty Bagels, are also offering limited-time ARIRANG-themed menu items.
The New Jersey shows mark the kickoff of the second U.S. leg of BTS’ ARIRANG world tour, which kicked off in Seoul in April and will continue through 2027 with additional stops in Foxborough, Baltimore, Arlington, Chicago and Inglewood.
The tour supports the group’s chart-topping album of the same name, their first release in four years after RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook completed their mandatory military service in South Korea.
ARIRANG debuted at No. 1 on the Billboard 200 after its release on March 20 and became the most streamed K-pop album in Spotify history.
The group released the second single from the album, NORMAL July 17.
