BTS’ Normal made history with another great achievement.
The group’s latest music video broke Spotify’s record for the biggest debut day ever for a K-pop music video, giving fans another reason to celebrate their long-awaited comeback.
The video was released solely on Spotify on July 17 and quickly became a huge hit.
In its first 24 hours, Normal collected an incredible 8.6 million streams.
This number was enough to beat that of Blackpink Leapwhich previously held the record with 7.6 million streams on its first day.
Spotify has confirmed that Normal now holds the title for the biggest debut of a K pop music video on the platform.
This milestone once again showcases the band’s huge fan base across the world after coming together earlier this year.
The music video arrived through a special partnership with Spotify as it was also released with three additional versions of the song, including a Korean version and an instrumental version.
Directed by Ukrainian filmmaker Tanu Muino, the video addresses themes of identity, fame, and what it means to live a normal life while constantly being in the spotlight.
Ahead of the release, mysterious newspaper-style posters featuring all seven members of BTS appeared across the United States, leaving fans guessing what they meant.
Fans flooded social media after the record was confirmed.
The success of Normal adds another major milestone to BTS’ comeback and proves that the group continues to set new records with each release.
