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Caitlin Clark finally has her own signature shoe.
The Indiana Fever star announced the Nike Caitlin 1 on Wednesday afternoon, ending months of wait after Nike revealed her signature logo last year.
Caitlin Clark announces the Nike Caitlin 1 signature shoe, scheduled to release October 1 at $140, with its interlocking CC logo and hidden Easter eggs. (Trevor Ruszkowski/Imagn Images)
Clark’s first signature model is set to release on October 1, according to multiple reports. ESPN reported that the shoe will cost $140 in North America and $135 in the rest of the world.
“It’s like your first album, you want it to be killer,” Clark told ESPN.
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The first look shows a royal blue basketball shoe with Clark’s interlocking “CC” logo on the tongue and outsole, a textured upper and an overlaid Nike Swoosh on the side. ESPN reported that the stacked Swooshes were designed to mimic Clark’s initials, while the outside of the foot includes knots made up of “C’s” and the inside features “2’s” in a nod to his No. 22 jersey.
Caitlin Clark announces the Nike Caitlin 1 signature shoe, scheduled to release October 1 at $140, with its interlocking CC logo and hidden Easter eggs. (Matt Kryger/NBAE via Getty Images)
There are also messages underfoot, including “Shoot More Threes”, “From Anywhere” and “It was never a long shot”.
“There are a lot of different Easter eggs all over the shoes that people can dig through the shoe and find,” Clark told ESPN. “The shoe only looks one way when you look at me on the field, but when you physically hold it in your hand and see it up close, there are a lot of little things for the consumer to discover, which I think is also a lot of fun.”
Clark teased the announcement throughout the week. She hinted that her long streak of Kobe Bryant sneakers was coming to an end, edited her Instagram profile to show off part of the upcoming shoe, and wore an all-blue outfit before Tuesday’s game against the Toronto Tempo with a wristband that read “10-01-26.”
The Caitlin 1 also uses Nike’s new “Opticast” technology, which the company says is designed to reduce drag and improve movement on the court, according to ESPN. Nike said the shoe was built around Clark’s speed, range and unpredictability.
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Clark told ESPN she wanted the shoe to work both on and off the court.
“I wanted it to be something that was different from something that’s on the shelves,” Clark said, “but I also wanted it to be something that people were comfortable wearing.”
Caitlin Clark announces the Nike Caitlin 1 signature shoe, scheduled to release October 1 at $140, with its interlocking CC logo and hidden Easter eggs. (Michael Conroy/AP Photo)
Nike is also launching an 18-piece Clark clothing line featuring graphic jackets, t-shirts and hoodies, according to ESPN.
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Clark becomes the fifth active WNBA player to own an iconic shoe from a major brand, joining Angel Reese with Reebok, Breanna Stewart with Puma, Sabrina Ionescu with Nike and A’ja Wilson with Nike.
It’s another major business milestone for Clark, whose arrival in the WNBA boosted the league’s ratings, attendance and attention.
Now she has the signature shoe to match.
Clark said Tuesday that she “probably was never a kid who grew up thinking this was going to be in the cards” for her.
It’s now.
