Kyle Loftis, the founder of viral automotive media platform 1320Video, died Tuesday evening, his media outlet confirmed.
No details on the cause of death have yet been released.
Loftis has made 1320Video.com one of the most recognizable names in online car culture, growing a global audience of nearly 4 million YouTube subscribers and more than 6.4 million Facebook followers, since its debut in 2003.
Its platform is widely known for its raw coverage of the drag racing, roller racing, dynamo racing, car meets and underground street racing scenes.
1320Video describes itself as a group of automotive enthusiasts documenting “street cars” and traveling internationally to showcase unique builds, drivers and automotive cultures.
Over the years, his content reached over 10 million fans across all platforms, cementing his place in modern motorsport media while attracting controversy due to his focus on street racing content that often pushed legal boundaries.
Tributes poured in from the team following Loftis’ passing, describing him as a central force in the platform’s identity and growth.
In a statement on Facebook, 1320Video.com said: “We are extremely saddened to announce that Kyle Loftis, the founder of 1320video, passed away last night. We are in shock.”
The statement continued: “Kyle’s passion for motorsports inspired millions of people around the world and we will never forget what he did to grow our beloved sport. Kyle was a ray of light at every gathering…his enthusiasm, kindness and creativity were contagious.”
It ended with: “Let’s pray that Kyle is in a better place. »
Representatives did not provide further details.
