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After facing a call to sell the Red Sox, Fenway Sports Group has decided to quell protests from Liverpool fans by forgoing planned ticket price increases.
Liverpool said on Thursday it had changed its mind about planned inflationary price rises over the next three years.
The Premier League champion had been accused of greed by supporters, who refused to spend money on drinks and food at the club’s Anfield stadium in protest.
Thousands of fans held up yellow cards during a recent match against Crystal Palace with the message ‘Warning: the soul of Anfield in danger’.
LIVERPOOL, ENGLAND – APRIL 25: Liverpool fans protest against the clubs ownership, John Henry and FSG, over increasing ticket prices ahead of the Premier League match between Liverpool and Crystal Palace at Anfield on April 25, 2026 in Liverpool, United Kingdom. (Photo by Robbie Jay Barratt – AMA/Getty Images)
The unrest came at a time when Red Sox fans also expressed anger at principal owner John Henry and Boston chief baseball officer Craig Breslow. Last week, a plane pulling a banner imploring owners to sell the team flew over Fenway Park during batting practice.
While Red Sox fans were angered by a poor start to the season, which led to the firing of manager Alex Cora on April 25, Liverpool fans accused the hierarchy of “neglecting” fans in the face of rising prices.
They welcomed this reversal, which will now lead to an inflationary rise next season and a price freeze the following year.
Fan group Spirit of Shankly thanked those at Liverpool who “listened to us and engaged with us, not every club hierarchy would have done the same”.
In February, Liverpool announced record revenues of more than $952 million for the year through May 2025. They were the highest-ranked Premier League team in terms of revenue, according to Deloitte and behind Real Madrid, Barcelona, Bayern Munich and Paris Saint-Germain in Europe.
This only added to fans’ anger when price hikes were announced in March. Spirit of Shankly said at the time: “We should not believe that it is okay for prices to rise every season. This is a choice that LFC is making and one that is driven by greed.”
While fans recognized the success achieved under FSG – including two Premier League titles and the Champions League – they said the price increases were “tone-deaf and worrying”.
Liverpool said on Thursday it would “seek alternative longer-term solutions” and “explore commercial ideas with the Supporters Board” to try to avoid future increases in ticket prices.
But he adds that “without broader progress on alternative solutions, future inflationary increases may still be necessary.”
Associated Press reporting.
