Loewe’s new OLED TV aims to be the ultimate audiovisual experience: each panel is “individually calibrated before leaving the factory”, and you can choose personalized speaker configurations, including the TV as the center of a wireless surround system.

The Loewe Antares is a 4K OLED TV with triple tuner, HDMI 2.1 and 144 Hz VRR
Selection of wall mounts, floor mounts, rotating table mounts and speakers
From £2,500 (around $3,350 / AU$4,799)

German luxury brand Loewe has unveiled what it calls its “most individual Smart OLED TV yet”, the Loewe Antares. This is a 4K TV with a modular design that allows you to customize it according to your particular preferences.

The Antares TV features interchangeable aluminum stands with a range of fabric colors and flexible configuration options, including a universal table stand, multiple floor stands including a motorized stand, and multiple wall mounting options. The table stand can swivel and offers three height positions.

The TV comes with Loewe’s Invisible Sound built-in speaker system, but you can specify it with many more powerful options. You can add the Loewe Soundbar Antares, which is an 80W front-facing soundbar designed specifically for these TVs, and/or an optional subwoofer.

Loewe Antaras: main features and prices

Each Antares TV features a 4K OLED panel that has been “individually calibrated before leaving the factory,” according to Loewe. Loewe is one of the few companies to obtain raw OLED panels from LG Display and complete the manufacturing itself, but the company has confirmed that this is an EX OLED panel with Double Rate Driving technology, which suggests that it is the same panel technology used in the five-star LG C6 OLED TV (albeit cheaper), plus the finishing and calibration that Loewe has added.

There is support for Dolby Vision IQ and HDR10+ Adaptive when it comes to HDR. There’s a dual-channel, triple-tuner setup with USB recording, parallel TV viewing and Timeshift functionality, and the operating system is a customized version of Vidaa OS, with key streaming apps Apple AirPlay, Miracast and Matter built-in.

For gamers, there’s HDMI 2.1 support, with 144Hz VRR in 4K and a dedicated low-latency gaming mode. There are several sizes here, from the compact 42-inch to the high-end 77-inch.

As you would expect from Loewe, these are high-end TVs. Prices start at £2,500 (around $3,350 / AU$4,799) and go up to £4,000 (around $5,370 / AU$7,675). The Loewe Antares soundbar costs £300 (around $400 / AU$575).

At the moment it’s a UK-only release, although Loewe told TechRadar that a US launch is being considered, but not yet confirmed.

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