- Masters of the UniverseThe director of spoke out on the use of AI in the entertainment industry
- Travis Knight says it shouldn’t replace those who make movies and TV shows
- However, it has its uses if implemented correctly
Masters of the UniverseThe director of has given his thoughts on the ongoing debate surrounding the use of artificial intelligence (AI) in the entertainment industry.
Ahead of the new Amazon film’s release, Travis Knight told me exclusively that studios shouldn’t use AI to replace those who, in his words, give films their “spirit and soul.”
However, Knight also suggested that AI could benefit the entire industry if managers at the world’s biggest entertainment companies were “thoughtful and careful” about its application.
Knight’s comments come at a pivotal time for the implementation of AI in entertainment, other industries, and our broader society.
Indeed, as emerging technology becomes an increasingly present element of our daily lives and governments work to accelerate legislation to control technology amid continued proliferation, businesses around the world are looking for ways to use it.
That includes the world’s biggest film and television producers like Amazon MGM Studios, the entertainment giant behind He-Man’s latest big-screen adventure, and the studio that recently came under fire for announcing plans to create three new series for its Prime Video streaming platform through its new GenAI Creators fund.
While many other entertainment giants, including Disney, Netflix and Warner Bros., are also exploring new avenues to use AI to make movies and TV shows and, in their words, “enhance” the user experience on the top streaming services they own, conversations about technology will continue to dominate the news cycle for months and years to come.
One of the main discussions is whether AI will eventually replace writers, artists, animators, directors, and various other creatives. Knight, however, believes it would be a dark day for the industry if such a scenario came to pass, although he is not entirely opposed to the role of AI in certain aspects of the film business.
“For me, it’s always about the incredible creatives who make films,” the man behind one of this year’s new films told me. “They are the ones who give films their spirit and their soul.
“And it’s one of the things I love most about cinema,” he continued. “You bring all these people together from all these different disciplines, and it’s just this combination of people that could have told this story this way.
AI can be a tool or a crutch – and it’s not something we used in this film
Travis Knight, director of Masters of the Universe
“Now, look, artificial intelligence can be a tool, or a crutch – and it’s not something we used in this film. I try to do things as much as I can practically. That’s my journey. [in this industry]so I want to have as much behind closed doors as possible. We also used computer-generated imagery, lots of simulation, and high-tech elements to bring the film to life in the best way possible, and I love that combination of old school and hands-on filmmaking with all the new technology that helps tell the story you’re telling.
“It’s a very interesting time for the industry, and I don’t know where this is going to take us,” added the director of the sci-fi fantasy film. “In general, I don’t think this technology is something to fear, I just think it’s something we need to be thoughtful and careful about.”
Masters of the Universe is available now in the UK and will launch in the US and other countries on Friday June 5th. Before you watch it, find out if it’s worth watching by reading my Masters of the Universe goodbye.
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