One ring to rule them all? Oura Ring rival RingConn launches Gen 3 smart ring with official Lord of the Rings tie-in

The RingConn Gen 3 is now available for purchase
It offers features like sleep apnea tracking and up to 14 days of battery life.
To celebrate, RingConn has partnered with Warner Bros.

The RingConn Gen 3 is here. After being pre-ordered in May earlier this year, it’s now available to buy, starting at $349 (around £260 / AU$500). And to celebrate, we’ve entered into an unusual partnership…or should it be Community?

Let’s take a look at the ring first. It offers haptic vibration alerts for health events (no notifications), something even the best smart rings can’t do. Other features worth noting include information on vascular health, blood pressure, and sleep apnea. RingConn said the feature is “the first smart ring brand to introduce sleep apnea monitoring with continuous SpO2 tracking every two seconds…all without a recurring subscription for premium insights.”

The key is in the details, as other smart rings offer reliable sleep apnea tracking. Recently at Samsung Galaxy Unpacked, the Samsung Galaxy Ring was cleared for FDA approval for its sleep apnea detection feature. It is therefore likely that RingConn’s claims are due to its specific sleep tracking methodology regarding SpO2 measurement. We have reached out to RingConn for clarification.

Counting your steps towards Mordor

It’s finally here: a smart ring company has partnered with Warner Bros. to celebrate the 25th anniversary of The Lord of the Rings: The Fellowship of the Ring (otherwise known as The Best One, and I won’t hear any argument otherwise). However, I definitely didn’t expect it to be RingConn.

A press release states that the partnership “brings together one of the most epic fantasy film series and a new generation of wearable technology” as “the collaboration celebrates the shared belief that greater awareness can enable better choices.”

Unfortunately, there doesn’t appear to be any redesign of the Gen 3 ring to resemble the famous One Ring from the films. The release says that “to mark the partnership, RingConn will introduce exclusive movie-themed rewards for eligible Gen 3 customers in the United States of America” – but it doesn’t establish what those rewards actually are. In the words of Frodo: “Very well then, keep your secrets.”