- Apple faces a trial due to false advertisements
- Clarkson’s law firm claims Apple “ miscondons
- This comes after Apple delayed the vocal assistant fed by AI
Apple Intelligence continues to dominate the headlines for everything except its AI capacities, because Apple is now faced with a trial for false advertisement on its SIRI propelled by AI.
The trial, which originally reported, says that Apple falsely announced its Apple Intelligence software that has been launched alongside the range of iPhone 16 smartphones.
The trial claims that Apple has poorly informed customers by creating “a clear and reasonable expectation of consumers that these transformative features would be available during the iPhone version”.
Now, six months after the launch of the iPhone 16 and the iPhone 16 Pro, some of Apple Intelligence’s features presented in promotional campaigns have been delayed, without planned outing calendar.
More particularly, the trial highlights advertising with The last of us The actor, Bella Ramsey, where Ramsey presented Siri’s capacities of AI, including the personal context and the awareness of the screen to help them plan. This announcement, which was available from September, was now withdrawn from Youtube after the announcement of Siri’s delay.
Placed in San Jose, California, by law firm Clarkson, who has already continued Google and Openai, the trial targets Apple’s iPhone features which have not yet shipped and not the capacities of Apple Intelligence’s features like Genmoji who have.
You can read the full online trial, but the key argument reads as follows: “Unlike the claims of AI advanced by the defendant, the products offered a considerably limited or fully absent version of Apple Intelligence, a deceiver of consumers on its usefulness and its real performance. Worse, the defendant promoted his products according to these overestimated AI capacities, which led consumers to believe that they buy a device with features that did not exist or that have been significantly distorted. “”
We will have to wait and see if something comes from this legal battle, but since Apple has only delayed the upgrade of Siri, we could see the launch of IA improvements before everything happens.
Apple Intelligence Apple Arc
Yesterday, the reports of a reshuffle of Siri leaders began to surface. And, the executive Mike Rockwell should be appointed as the person to supervise the launch of the upgrade of Siri’s AI, there are reasons to be optimistic.
Rockwell is known for its impact on the marketing of Apple Vision Pro, and this shows a real business effort to revise Siri’s current approach so that consumers finally get the promised capacities.
If Rockwell management can put Siri back on the right track, then Apple Intelligence as a whole could always be a success. After all, once the dust is installed, if Apple has an Ai offer in its smartphones, we will all quickly forget the prosecution and the bad press.
This does not mean that we must not hold Apple responsible for advertising features which are still not available on a device six months after the launch, but if a company deserves a chance of buyout, it is the company based in Cupertino.
