“Trust is not keeping pace with technological capabilities”: New study finds people increasingly accepting AI, but not yet willing to cede full control


  • Only 14% of UK consumers say they would trust autonomous AI agents.
  • Control, accountability and transparency would help generate more trust
  • Companies should also consider upgrading their identity and permissions to strengthen their governance.

New findings from EY claim that three in four (74%) UK consumers have used AI in the last six months, quantifying widespread adoption by the general public. However, only 14% said they would feel comfortable relying on fully autonomous agent-like AI.

With such a low level of trust, the study shows a growing trust gap between what AI is actually capable of and what users are comfortable with, implying that capability is no longer the limiting factor in AI.

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