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WWE Hall of Famer Nikki Bella enhanced her already impressive portfolio on Thursday by being announced as an investor and director of Margarita for Madam Paleta Tequila.
Bella, real name Stephanie Garcia-Colace, told PK Press Club Digital that she was looking to invest in a tequila brand that shared her core values and reflected every aspect of who she was as a person. Madame Paleta proved to be the team partner she was looking for in the spirits world.
“The coolest title I ever imagined took me two decades to earn – drinking a lot of tequila. So, I’m not only the face of Madame Paleta, but I’m also invested in this company. I’ve been looking to be part of a tequila company for a very long time, I just naturally drink tequila all the time, especially on my reality shows, I’m known as a wino but everyone says, ‘Nikki, loves her margaritas lean and spicy,’” she says. “That’s why it’s a very well-deserved title. It’s amazing to finally find a brand that I’ve connected with. When you have a platform and I’ve built my platform and I’ve built myself as an entrepreneur because I have this authentic connection with my fan base and they know that I’m only going to promote things that I truly believe in and there have been so many companies that have come to me that I was like, ‘I won’t drink it, I won’t buy it “don’t believe it.
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Nikki Bella attends the grand opening of AYA Rooftop Restaurant at Graton Resort & Casino in Rohnert Park, California on May 7, 2026. (Kimberly White/Getty Images)
“When Madam Paleta came along, I know how important it is, especially at my age, to have 100% blue agave. We in our 40s get hungover pretty quickly. So everything I drink, I ask myself, is it clean? It has to be clean because I’m going to have a few. And not only that, I really love the business. I love that women are running it, I love being able to insert my Mexican roots into something “My dad and my half-sister and my half-siblings still live in Mexico and it’s that part of me that I really wanted to fit in. It checked all my boxes, and you know, I’m very big on women’s empowerment, but when I saw the opportunity to be part of a business that I can help grow, it was like I can’t sell stuff if I don’t drink it.”
The professional wrestling legend said that because she had built her brand based on the connections she shares with her fans while also being her authentic self, she wanted to invest in a company that also shared those values.
She told PK Press Club Digital that when she first got into entrepreneurship, she wanted to invest in companies that shared the same morals she had in her own life.
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“My brand, I’m self-made, and I built my brand through WWE and it’s purely based on connections, authenticity and it’s something that I’ve always taken very seriously. Brie (Bella) and I talk about it all the time, that’s why we know where we are today because our fans know that they can connect with us and that our foundation is true – we walk in our truth,” she said. “And we’ve just never been one, and I’m sure it kills our team sometimes, because we’ll say no if we like big brand deals, but if I don’t believe in what they’re doing behind the scenes, I can’t be a part of it. I don’t want to be a part of it. I’ve always felt like you’re really going to be the best entrepreneur if the morals that you have in life, you bring that to what you do in business and I feel like that that’s how we developed such a massive platform and not just nationally but globally and that’s because we stuck to it.
Nikki Bella returns to Monday Night RAW at PHX Arena in Phoenix, Arizona on June 9, 2025. (Craig Ambrosio/WWE)
“Our fans know that whatever I’m going to sell them, they say, ‘Well, she’s never fooled us before and we know what she says is true.’ Also, nowadays I think it’s very important because you can associate yourself with a brand that can destroy the group you built for two decades in a second. It’s not like you just say yes very quickly. We do so much behind the scenes to make sure that happens. And when I was like wow, this company is amazing, the people are amazing and they’re honest about everything, it’s a game changer when you’re looking for brands to partner with.
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Madame Paleta was the first flavored tequila to win “Best in Class” at the San Francisco World Spirits Competition and hoped to redefine the way tequila fans enjoy the drink.
Nikki Bella pointed out that a margarita, of course with Madame Paleta, is better when drunk with friends.
“Tequila is a high for me and it’s like partying. I feel like it’s when I get together with my girlfriends and the sun is out and we want skinny margins or when we’re by the pool or when we’re at a festival. For me too, that’s how I became a big tequila connoisseur. On a night where I drink a lot, I don’t want to drink a bottle of wine because I know what I I’m going to feel the next day,” she said. PK Press Club Digital. “It’s just unavoidable with wine. But I know I can drink about five margaritas, especially if it’s neat. That’s what got me really interested in clean tequila because, look, anything we have in large quantities, obviously we’re going to be sore the next day — it’s just alcohol. But tequila always is when I know it’s time to have fun or, my God, we’re all in Vegas and we’re all doing WrestleMania week and we’re exhausted from our meet and now we have to go to dinner, it’s like I’m going to stop and have a shot of tequila because I need to wake up and I need that fun spark.
Nikki Bella speaks to the crowd during SmackDown at the Mortgage Matchup Center in Phoenix, Arizona on March 13, 2026. (Bradlee Rutledge/WWE)
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“To me, tequila is like throwing away the Red Bull, go have a nice shot of tequila, at least you’re being better to your body. It gives you a quick boost. The great thing about our tequila, let’s just say you’re at home and you’re ready to go out and you need something quick – just pour it over ice. And, I’m not a shot taker, I hate shots, I think they’re so disgusting when I first got this and I put ice in a cup because I just wanted to taste it neat, I was like, oh my god, this is really good I mean, I’m still not a shot taker but I can sip this, I just feel like whatever you need, anytime you have friends over, you’re going to the pool or you’re starting your night, I just want to have something to. sip, these are the good times.
