- BT unveils a host of new offers for businesses and consumer users across the UK
- Business users will now benefit from free security tools as part of the BT deal.
- BT also selected as official telecoms partner of Euro 2028
BT has announced a host of new updates and upgrades for its customers across the UK, and revealed it has been chosen as the official telecommunications partner for the upcoming Euro 2028 football tournament.
Launching a new ‘Behind Brilliant Things’ at London’s Wembley Stadium, the company has revealed a series of new announcements as it looks to continue its role as the UK’s pillar of connectivity.
Alongside its Euro 2028 news, the company also revealed the return of its BT Mobile brand, new eSIM offerings and additional security tools for business and customer accounts.
Euro 2028 and beyond
“As the connector of the country, BT really matters, especially when it comes to events that connect the country, unite the country and showcase the country to the rest of the world,” noted Allison Kirkby, BT Group Managing Director.
Since the start of the decade, BT has been the biggest investor of any FTSE company in UK infrastructure, she added, with the group spending £25 billion to become the country’s “digital backbone” in what Kirkby called “a once-in-a-generation investment”.
This puts BT on track to reach more than 90% of UK homes and businesses by the end of the decade, a significant increase from the current two-thirds.
The company already connects over a million businesses across the UK, as well as public sector partners, making it a crucial ally for businesses across the country.
“BT is truly the only UK operator with the capacity, security expertise and operational resilience to deliver connectivity of this scale across the UK,” added Jon James, CEO Business.
“BT is trusted every day to deliver the services that make the UK successful. »
To help maintain this success, James revealed “a significant upgrade” to the security tools BT offers to business customers across the UK, who will now receive Cyber Threat Protect, a new security solution powered by CrowdStrike, free of charge.
“BT provides great security for small and medium-sized businesses, at a time when cybercrime has never been a greater concern,” added James.
Set to take place across 9 cities and be broadcast to over 2 billion fans worldwide, Kirkby highlighted how Euro 2028 offers BT a huge opportunity to showcase the state of its network, while providing a lasting technology legacy to continue after the tournament.
“Only BT might be behind,” she said, adding: “you can’t always see it, but we are here… trusted to connect homes, businesses and communities, trusted to protect families, organizations and essential public services, and trusted to power the UK – fueling progress, so everyone can thrive in this digital age.”
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