- Five distinct OLED ranges, including the flagship S99H
- Sizes from 42 inches to 83 inches, depending on model
- From £1,299
Samsung has revealed UK prices for its 2026 OLED TVs, and they are very similar to equivalent LG OLED TVs.
Prices for LG’s C6 start at £1,299 for the 42-inch model, as do Samsung’s for its very impressive S90H model. And other sizes are also offered at competitive prices.
The range includes five models: the S85H, S90H, S93H, S95H and S99H. And the available sizes range from 42 inches (S90H and S93H) to 83 inches (S90H, S93H and S99H).
The higher the model number, the higher in the range it sits, so the S99H is the OLED flagship here. It offers very high peak brightness – close to 4,500 nits – and features Samsung’s new floating layer bezel design. It also features Pantone-validated ArtfulColor for more accurate reproduction of artwork, and it upgrades the Art Store to OLED.
Three of the OLEDs in the 2026 lineup feature Samsung’s Glare Free technology, which was previously only available on the S95H; this time it’s on the S99H, S95H and S90H.
The S99H, S95H, and S90H all feature Football AI mode just in time for the World Cup, and they also feature Samsung’s Ultimate Gaming Pack. This combines Motion Xcelerator 165Hz, VRR and quick-access gaming tools.
All models can be found at various retailers in the UK and on the Samsung website.
Here’s how pricing compares to LG’s C6.
LG C6 prices for 2026
- 42-inch: £1,299
- 48 inch: £1,399
- 55 inches: £1,799
- 65 inches: £2,599
- 77-inch (like C6H): £3,599
- 83-inch: (as C6H): £4,799
As you can see from the following prices, Samsung has priced its OLED line very similarly. This adds pressure on LG, as we’re already seeing from TCL, whose SQD TVs promise near-OLED performance for much less money.
Samsung S99H 4K OLED TV
- 55 inch: £2,499
- 65 inches: £3,299
- 77 inches: £4,299
- 83 inches: £6,099
Samsung S95H 4K OLED TV
- 48 inch: £1,799
- 55-inch: £2,399
- 65 inches: £3,199
- 77 inches: £4,199
Samsung S93H 4K OLED TV
- 42-inch: £1,299
- 48 inch: £1,399
- 55 inches: £1,799
- 65 inches: £2,599
- 77 inches: £3,599
- 83 inches: £ to be confirmed
Samsung S90H OLED TV
- 42-inch: £1,299
- 48 inch: £1,399
- 55 inches: £1,799
- 65 inches: £2,599
- 77 inches: £3,599
- 83 inches: £4,799
Samsung S85H 4K OLED TV
- 48 inch: £1,399
- 55 inches: £1,699
- 65 inches: £2,499
- 77 inches: £3,199
- 83 inches: £3,699
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